Now booking focused finance-system engagements
saltlinefinance
Xavier Pincay, founder of SaltLine Finance, Torrance CA
Xavier PincayFounder, SaltLine Finance
Torrance, California

Finance built by someone who sat in the chair.

I spent seven years as an Assistant Controller inside a growing company. I ran the close, built the reporting, cleaned up the accounts nobody wanted to touch, and sat in the meetings where a number gets challenged in front of the owner. That last part is the reason SaltLine exists.

Why SaltLine exists
7 years Assistant Controller experience3 layers Books, close, and decisionsDirect Founder-led delivery
The gap I kept running into

Bookkeeping below.
CFO above.
Ownership missing.

Small and midsize businesses can buy bookkeeping cheaply and hire a CFO expensively. Almost nobody sells them the layer in between—someone who owns the numbers, explains what they mean, and is accountable when a decision depends on them.

That is the whole business. One firm, three layers, and a clear path from “my books are behind” to “finance is in the room when we decide.”
How we work

Clear expectations.
No finance theater.

SaltLine is designed around candor, accountable execution, and a service layer that fits the business you have—not the one someone wants to sell you.

01

We tell you when you don’t need us.

Selling controller-level work to a business that needs clean bookkeeping is how firms lose clients in month six. We right-size on the first call, every time, and we say so when the answer is the cheaper layer.

02

We publish our pricing.

The ranges are on the site. No mystery bundles, no ‘contact us for a quote’ theater.

03

We answer ‘so what?’

Anyone can produce a P&L. The value is in what changed, why it matters, and what you should do about it before the month closes again.

04

We stay small on purpose.

You work with the person doing the work, not an account manager relaying your question to someone you never meet.

SaltLine / Firm profileREMOTE
XP

Small on purpose.
Close to the work.

Founder-led finance support for owner-led businesses that need dependable books, a disciplined close, and better decision support.

See transparent pricing
The firm

Built around the work
owners actually need.

SaltLine Finance, LLC — based in Torrance, California and serving clients remotely nationwide.

Clients across SaaS and technology, professional services, legal, contractors, multi-location operators, and CPA-firm overflow work.

Systems experience across QuickBooks Online, Xero, Bill.com, Gusto, Ramp, Stripe, Square, and Shopify.

Where we’re candid about fit

The right partner—or
an honest referral.

We’re a good fit for owner-led companies that have outgrown DIY finance and want one accountable partner across books, close, and decisions.

We’re a poor fit if you want the cheapest possible data entry, or if you need audit or tax representation work—we’ll refer you rather than stretch.

Compare service layers
Bring the real numbers

We’ll map the next move.

A 30-minute consultation, no pitch deck. Worst case, you leave with a clearer view of where your finance function is thin.

(310) 418-5593 x@saltlinefinance.com You’ll speak directly with Xavier.